BET’S ‘The New Edition Story’ was a Ratings, Social & Musical Phenomenon Attracting 29m Total Viewers (The Numbers) - Shadow & Act
From Shadow & Act
BET’s buzzy 3-part biopic, “The New Edition Story”, is a bona fide phenomenon, attracting 29 Million Total Viewers to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries drew 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).
On Twitter, BET and “The New Edition Story” drove the top 20 trending topics each night, including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Over the weekend, “The New Edition Story” continued to trend as BET aired a marathon of the special. Parts Two, One and Three ranked as numbers 2, 3 and 4, respectively, in the Nielsen Social top five cable and broadcast programs this past Saturday, January 28th (excluding sports).